@article{Pataki_Szalkai_Bí Ró-Szigeti_2010, title={Some organizational issues of technology roadmapping experienced in Hungary}, volume={18}, url={https://pp.bme.hu/so/article/view/1590}, DOI={10.3311/pp.so.2010-1.04}, abstractNote={Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning. }, number={1}, journal={Periodica Polytechnica Social and Management Sciences}, author={Pataki, Béla and Szalkai, Zsuzsanna and Bí Ró-Szigeti, Szilvia}, year={2010}, pages={31–38} }