@article{Bóta_2009, title={Web page navigation analyses for marketing management decision-making}, volume={17}, url={https://pp.bme.hu/so/article/view/1607}, DOI={10.3311/pp.so.2009-2.05}, abstractNote={While the design principles for effective web page navigation are well-known, marketing management does not consistently require application of these principles in web page design. Furthermore, few organisations base their decision-making processes on thorough data analysis. On-line communication differs from traditional communication, and web page design should include adherence to ergonomic design principles and be informed by user behaviour data. }, number={2}, journal={Periodica Polytechnica Social and Management Sciences}, author={Bóta, László}, year={2009}, pages={89–95} }