@article{Kokodey_2013, title={A Three-Dimensional Matrix Model for Determining the Optimal Strategic Choice for a Company}, volume={21}, url={https://pp.bme.hu/so/article/view/7089}, DOI={10.3311/PPso.7089}, abstractNote={This research develops a three-dimensional matrix model based on the principle behind the GE/McKinsey matrix and the hodograph method, providing a functionality to select a time series of the optimal strategies, which maximize the long-term competitive advantage and performance of a larger company in the rapidly changing business environment. The selection of such strategies is based on the comparative analysis of alternative trajectories of a company’s strategic position in the model space, which is formed by three coordinate axes: the ‘level of a company’s competitive advantage’ (x), ‘favorability of the business environment’(y), and ‘time’(t).}, number={2}, journal={Periodica Polytechnica Social and Management Sciences}, author={Kokodey, Tatiana}, year={2013}, pages={59–65} }