@article{Hlédik_Lógó_2017, title={Product Experiences and Consumer Preferences Related to the Choice of Yogurt}, volume={25}, url={https://pp.bme.hu/so/article/view/9331}, DOI={10.3311/PPso.9331}, abstractNote={<p class="Header1AbsKeywAckn"><span lang="EN-US">Consumers can generally choose from a variety of products and brands within a product category. This article investigates product experiences and consumer preferences related to yogurt attributes, presents a two-step methodology. Exploratory research describes consumer preferences related to the choice of yogurt. Interview methodology was applied in the qualitative phase (n = 16). The quantitative research is based on these results. The questionnaire was applied to a group of young adults (n = 144). The main groups of consumer preferences were identified using factor analysis.</span></p>}, number={1}, journal={Periodica Polytechnica Social and Management Sciences}, author={Hlédik, Erika and Lógó, Emma}, year={2017}, pages={64–69} }