TY - JOUR AU - Vágási, Mária PY - 2002/01/01 Y2 - 2024/03/29 TI - COMPETING THROUGH NEW PRODUCT DEVELOPMENT SUPPORTED BY KNOWLEDGE GAINED FROM INVESTIGATIONS ON SUCCESS FACTORS JF - Periodica Polytechnica Social and Management Sciences JA - Period. Polytech. Soc. Man. Sci. VL - 10 IS - 2 SE - DO - N/A UR - https://pp.bme.hu/so/article/view/1713 SP - 243-256 AB - The paper discusses the management application of revealed and/orbenchmarked success factors of new product development. It couples successfactors and recent management concepts on competitiveness. Informationrelated to the reflected knowledge is gained from literature relevant toproduct innovation management and marketing. Management aspects areemphasized especially through product innovation management models andprocesses, as well as cost and time saving endeavor with reference onopportunities of the network organization. Marketing aspects are highlightedthrough focusing on marketing intelligence support to new productdevelopment and launch. ER -