GOMBOS, Nóra Julianna; GESZTEN, Dalma; BÍRÓ-SZIGETI, Szilvia. Examination of Visual Brand Identity Elements of Retail Banking Websites Using Eye-tracking. Periodica Polytechnica Social and Management Sciences, [S. l.], 2024. 10.3311/PPso.24101. Disponível em: https://pp.bme.hu/so/article/view/24101. Acesso em: 21 2025.