GOMBOS, Nóra Julianna; BÍRÓ-SZIGETI, Szilvia. Examination of the Brand Archetypes of the Hungarian Retail Banking Sector and Their Correlations with Consumer Preferences Regarding Banking Products. Periodica Polytechnica Social and Management Sciences, [S. l.], v. 31, n. 2, p. 120–134, 2023. 10.3311/PPso.19926. Disponível em: https://pp.bme.hu/so/article/view/19926. Acesso em: 3 dec. 2024.