CHYTKOVÁ, Zuzana; ČERNÁ, Jitka; KARLÍČEK, Miroslav. Marketing and the Symbolic Value of a Performing Arts Institution: The Case Study of the Czech National Theatre. Periodica Polytechnica Social and Management Sciences, [S. l.], v. 24, n. 1, p. 25–33, 2016. 10.3311/PPso.7945. Disponível em: https://pp.bme.hu/so/article/view/7945. Acesso em: 19 apr. 2024.