Prediction of Motivation to Help, Achievement Motivation and Social Appreciation as Elements of Customer Orientation through Selected Personality Traits among Traders

Abstract

This contribution analyzes motivation to help, achievement motivation and social appreciation through verification of predictive power selected personality traits (neuroticism, extraversion, openness to experience, agreeableness and conscientiousness). The research sample is based on traders from the Slovak republic and Ukraine, working in both private and public organizations. The research data were collected through SKASUK (Customer orientation scale by Sonnenberg iand NEO (Five factories Inventory) ). Based on the confirmed aspects we came to the conclusion that the selected personality traits have no significant predictive power in predicting motivation to help, achievement motivation and social appreciation.