Some organizational issues of technology roadmapping experienced in Hungary
AbstractTechnology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.
Keywords: technology roadmapping, technology management, technology strategy, business strategy
How to Cite
Pataki, B., Szalkai, Z. and Bí Ró-Szigeti, S. (2010) “Some organizational issues of technology roadmapping experienced in Hungary”, Periodica Polytechnica Social and Management Sciences, 18(1), pp. 31-38. https://doi.org/10.3311/pp.so.2010-1.04.