Web page navigation analyses for marketing management decision-making
AbstractWhile the design principles for effective web page navigation are well-known, marketing management does not consistently require application of these principles in web page design. Furthermore, few organisations base their decision-making processes on thorough data analysis. On-line communication differs from traditional communication, and web page design should include adherence to ergonomic design principles and be informed by user behaviour data.
Keywords: webergonomy, on-line communication, web mining, preparation for decision-making, navigation
How to Cite
Bóta, L. (2009) “Web page navigation analyses for marketing management decision-making”, Periodica Polytechnica Social and Management Sciences, 17(2), pp. 89-95. https://doi.org/10.3311/pp.so.2009-2.05.