SIMULATION OF COMPETITIVE MARKET SITUATIONS USING INTELLIGENT AGENTS
Abstract
The following paper describes a way for using Artificial Intelligence controlled simulation methodology in the simulation of various marketing problems. The paper first explores the potential challenges in the construction of market models, describes a guideline for the solution, and points out aspects where the Artificial Intelligence controlled simulation methodology can be applied. Special focus will be dedicated to the intelligent demon controlled simulation, especially the CASSANDRA system.
Keywords:
simulation, market simulation, intelligent agents, demon, consumer, decisionHow to Cite
Csik, B. (2003) “SIMULATION OF COMPETITIVE MARKET SITUATIONS USING INTELLIGENT AGENTS”, Periodica Polytechnica Social and Management Sciences, 11(1), pp. 83–93.
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