COMPETING THROUGH NEW PRODUCT DEVELOPMENT SUPPORTED BY KNOWLEDGE GAINED FROM INVESTIGATIONS ON SUCCESS FACTORS

Abstract

The paper discusses the management application of revealed and/or benchmarked success factors of new product development. It couples success factors and recent management concepts on competitiveness. Information related to the reflected knowledge is gained from literature relevant to product innovation management and marketing. Management aspects are emphasized especially through product innovation management models and processes, as well as cost and time saving endeavor with reference on opportunities of the network organization. Marketing aspects are highlighted through focusing on marketing intelligence support to new product development and launch.