CORPORATE COMPETITIVENESS - CONCLUSIONS OF SOME INVESTIGATIONS

Abstract

This study is analysing the starting points of the competition based on the marketing acceptance. Base causality as determined: there is an apparent contradiction between the buyer and the seller that can be resolved by prosperous businesses as a result of a value-creating process (Chikán-Demeter, 1999). The essence of contradiction: buyer (consumer/partner) and seller (company) are `value-maximizers´ simultaneously; both of them are about to maximise their own values to reach objectives determined. The intention of the buyer is the least time consumed and cost assumed on a given product. The company is about to operate long-term and profitably. Corporate operation performance indicators and the relations between various factors can describe the corporate competitiveness. Basic business objectives can only be realised by creating, increasing and improving customer value. Factors of competitiveness have been analysed - beside academic approaches - by processing empirical data of several researches at domestic companies.