Social Challenges: Social Innovation through Social Responsibility

Abstract

There are several methods, which can help organizations evaluate and follow up organizational performance. However, beyond traditional performance evaluation there are new aspects that should be involved into the process of evaluation. According to the authors, these aspects are challenges and influence the long-term competitiveness of organizations. This paper concentrates on answers for social challenges and examines the concept and relationship of social innovation and corporate social responsibility. Social innovation is a real challenge today because innovation is a cornerstone of Europe 2020 Strategy. Business organizations also have a role, interest and responsibility in social innovation, because social innovation can and must come from all sectors. It can be stated that business organizations can engage in social innovation through corporate social responsibility. However, there is a question: are business organizations able to be drivers in social innovation through their social responsibility especially with the help of the most current and practical tool of corporate social responsibility, the ISO 26000 standard.