Financing and Investing in Women-led Businesses: Understanding Strategic Profits and Entrepreneurial Expectations by Analysing the Factors that Determine Their Company Success

Abstract

This paper examines the strategic profits and entrepreneurial expectations that accompany financing and investing in women-led businesses in Kosovo, India, and United Kingdom. Its main goal was to observe what the strategic profits and entrepreneurial expectations were for these businesses, based on consideration of three factors: Factor 1 (Strategic profits and entrepreneurial expectations), Factor 2 (Financing and investing expectations), and Factor 3 (Strategic profits). Were these factors associated with one another when making financing and investment decisions, and which variables should be considered more carefully by businesses to improve performance, survive as a business and stay ahead of competitors, meet stakeholder expectations and achieve strategic profit forecasts? Through data processing (SPSS program for Windows 16) using tests and econometric analysis (descriptive, factorial, reliability, and multiple regression) the model shows that all three factors play a significant role in determining strategic profits and entrepreneurial expectations. However, it is suggested that if staff cannot quickly adapt to changes in the environment, and the managerial skills and correct leadership are not in place to execute ideas that increase profit, ensure the regular repayment of debts and loans, deploy innovative strategies, maintain a company's legal status and evaluate the work of employees, then businesses will struggle to increase their strategic profit and guarantee their market survival when compared to their competitors.