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Vol. 12 No. 2 (2004)
Vol. 12 No. 2 (2004)
END OF THE ECONOMIC POLICY. THE CASE OF HUNGARY
József Veress
125-137
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HUNGARY´S POSITIONS IN BENCHMARKS PREPARED ON THE BASIS OF R+D ACTIVITIES
Zsuzsa Deli
139-157
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R+D-MARKETING INTEGRATION IN THE NEW PRODUCT DEVELOPMENT PROCESS
Ildikó Petruska
159-176
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RELATIONSHIP MARKETING IN THE PHARMACEUTICAL MARKET - ANALYSIS OF THE HUNGARIAN CASE
Zsuzsanna Szalkai
177-188
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NEW MANAGEMENT CHALLENGES IN MARKETING
Magdolna Egri
189-202
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THE ECONOMIC AND UNECONOMIC ASPECTS OF THE DECISION REGARDING THE MIGRATION OF THE INDIVIDUAL
János Honvári
203-209
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MULTITRAIT-MULTIMETHOD MODELS FOR PROFITABILITY INDICATORS
Ottó Hajdu
211-222
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REGULATORY QUESTIONS OF THE ENERGY MARKET IN HUNGARY
József Bécsi
223-229
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DEMAND AND OPPORTUNITY. THE HUNGARIAN ENGINEERS IN INDUSTRIAL POLICY AFTER WORLD WAR TWO (1945-1948)
József Németh
231-244
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INTEGRATION OF THE SUSTAINABILITY CONCEPT INTO STRATEGY AND MARKETING
Mária Vágási
245-260
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THE TRIAD OF GOVERNMENT, FIRMS, AND CONSUMERS ON THE MARKET OF ENVIRONMENTAL PRODUCTS
Balázs Kőszeghy
261-276
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THE ROLE OF THE HUNGARIAN ENGINEERS IN THE DEVELOPMENT OF RADAR SYSTEMS
Péter Renner
277-291
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