Travelers-led Innovation in Sustainable Urban Mobility Plans
Putting citizens in the position of city planners while giving them a sense of purpose and plans' ownership is a difficult task since the win-win effect of participating in mobility planning is, in the majority of cases, not properly communicated. Aiming to display to travelers the value of their contribution with ultimate scope to increase the participatory approach in Sustainable Urban Mobility Plans (SUMP) concept, the current paper presents the e-platform of MOTIVATE project (MED programme, 2014-2020) developed to cover low citizens' engagement levels. MOTIVATE e-platform is estimated to become a useful tool on the hands of city planners and transport engineers via which, the daunting task of data collection and idea/views/opinions capturing will be facilitated. Furthermore, the exploitation of MOTIVATE e-platform is estimated to support travel behavior change towards environmental friendly ways of transport and increase the acceptability, and thus the efficiency, of sustainable mobility plans.