Assessment of Applicability of the Service Design Method on Electric Vehicles

Abstract

The objective of our research work is to assess the applicability of the service design methods on electric passenger cars with special focus on the Central European region. To achieve this goal, the classification and critical evaluation of the key customer touchpoints (such as webpages, showrooms, test drives, events etc.) that could be relevant in the whole sales process are necessary, along with the definition of the sales channel can be dedicated as a key tool of the deeper research. Our further objective is to define such elements of the user experience that are only typical in the case of electric vehicles, therefore they require special process design solutions. As an additional research output, our aim is to highlight the different preferences and needs of the users of electric vehicles compared to the online communication of producers. This could be especially significant in interaction design aspects.