OPPORTUNITIES OF REVENUE INCREASE IN AIR PASSENGER TRANSPORT
Abstract
The supply in the air passenger tranport has overcapacity. For this reason there is a competition in pricing strategies and in quality management. With the help of Revenue/Yield Management, strategic market prices can be created according to the demand curve of flights.
Keywords:
yiled management, revenue managementHow to Cite
Legeza, E. (2001) “OPPORTUNITIES OF REVENUE INCREASE IN AIR PASSENGER TRANSPORT”, Periodica Polytechnica Transportation Engineering, 29(1-2), pp. 59–70.
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