Assessment of Trans Banyumas Services Based on the Opinions of Female Passengers from a Promotional Point of View

Abstract

Public transportation is a fundamental element significantly influencing smart cities and smart mobility within communities. Banyumas Regency is currently one of the regions implementing the smart city concept in its urban development. One of the tangible proofs of this implementation by the Banyumas Regency government is the introduction of BRT Trans Banyumas, aimed at increasing public interest in using public transportation, facilitating more effortless mobility, reducing air pollution, and boosting the local economy. Evaluating public transportation services is essential to attract public interest, particularly regarding the intelligent public transport system (IPTS) aspects. This study evaluates Trans Banyumas services to analyze the level of IPTS implementation from the perspective of female passengers. Female passengers′ perceptions are used because women have unique mobility patterns, making them an essential indicator for assessing smart mobility. The method used in this research is General Linear Model ANOVA. Data collection was conducted qualitatively with 357 respondents. The test results show that demographics significantly influence the intelligent public transport system aspects: ICT, IoT, integration, safety and security, and smart accessibility and mobility. The result can be used to develop recommendations for improvements in the Trans Banyumas service related to intelligent public transportation system technology. However, implementing an intelligent public transport system in the Trans Banyumas service cannot be done individually. Therefore, there needs to be cooperation from both the government and the private sector to promote sustainable transportation, reduce the use of private vehicles, and minimize environmental impacts.